I don’t know why I think this is so awesome, but I do. Tiny little FedEx trucks used as tee box markers at the St. Jude Classic golf tourney in Memphis, sponsored, obviously… by FedEx. So cool. Now seems a good time to fill you in on the best use of negative space in a logo that I’ve ever seen. It fascinates me that there are still people out there that have seen hundreds of FedEx trucks in their life and yet, have never seen the arrow. Well, if you’re one of them…you’re not anymore.
[golf pic via Uni Watch]