This friggin’ Dolphins logo has been getting leaked for months. I mean, is it really that hard to keep a new logo under wraps? If I’m running the Dolphins, I send out a company-wide email that says… “if this logo gets leaked, we will source it to you, and we will fire you.” To all companies that you’re in business with… printers, manufacturers, etc… make ’em sign a confidentiality agreement. If they leak it, sue their asses. Simple as that.
Want to know what else is simple? Strategically leaking a logo in stages and making it look like an accident so that idiot bloggers will talk about it for months and generate hype surrounding your team. Nailed it.