The Evolution of Pierre the Pelican


Turns out when your mascot scares the hell out of kids… you fake that it broke its beak, give it a pretend surgery, wrap it up to heal, then unveil a new cartoony Jay Leno-looking kid-friendly version of it for all-star weekend. Nice work, New Orleans.

If you never saw how the internet responded when Pierre was first unveiled… it was something special. A sample…



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