Paul McCartney is Coming to Petco Park… So is a New Twitter Handle

petco

Interesting thing went down today in Padres land. They introduced a brand new @PetcoPark twitter handle and used it to announce and promote Paul McCartney coming to San Diego for a concert. I enjoy watching this stuff unfold. It started yesterday…

Then Bernie Wilson called his shot…

 

Then came the official announcement from the brand new twitter handle, that was then RT’d by the official @Padres account, as well as some Padres front office employees.

The Padres staff ran with it…   

San Diego media REACTed…


This will shock you… bloggers had something to say.

San Diego 6 on top of their game with a “BREAKING” tweet after about a billion people had reported it.

Confirmed by Sir Paul himself… so San Diego 6 was dead-on with their sources.

The new twitter account gained about 100 followers in the first hour. Now let’s see how good the new twitter account is at responding to fans. LUIGI!!!

Anyway, most of you probably don’t care about this kinda stuff and how it unfolds, but I found it pretty savvy that the Padres decided to launch a new twitter handle by using one of the most popular musical names in history.

-bp

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