The Padres marketing team is pretty smart. Last night, they let local bloggers announce a handful of the team’s promotional giveaway items for the 2015 season.
Fun facts: Hoodies = San Diego, right? It’s a lightweight hoodie. #PadresPromos #fashion pic.twitter.com/xY80GdcKaa
— Sac Bunt Chris (@SacBuntChris) January 28, 2015
The @Padres will be giving away a miniature Petco Park replica in July. #MiniPetco #PadresPromos pic.twitter.com/6Tv4jWNhGb — Brady Phelps (@LobShots) January 28, 2015
If you’re wondering what that means, I’m guessing it will be similar to this old Qualcomm replica model. @Padres pic.twitter.com/3z9YMF2HoS
— Brady Phelps (@LobShots) January 28, 2015
This classic @Padres signature brown giveaway jersey rules! Jersey name(s) to be announced later. #PadresPromos pic.twitter.com/0EzlGkadIK — Gaslamp Ball (@gaslampball) January 28, 2015
We are excited to announce a @padres promo item! Can double as a home plate for playing baseball at the beach! pic.twitter.com/sOzMuWCRFd
— Padres360 (@Padres360) January 28, 2015
Why is this smart, you ask? I’ll tell you. They picked a few bloggers (read: glorified fans, and the glorified part is highly debatable) and they let them tweet out upcoming promotions. This gave us bloggers a sense of inclusion and appreciation, deserved or not. It gave us exposure because the @Padres official account retweeted the announcements, so the information still got out the same as it would’ve had the Padres announced it themselves. Smart move on their part… and it worked. They got #PadresPromos trending.
#padrespromos is now trending in #SanDiego http://t.co/r0kCqIrtqG — Trendsmap San Diego (@TrendsSanDiego) January 28, 2015
Now, bring on the “team shill” talk from the internet peanut gallery. So, what do you think of the promotions? HUGE fan of the brown pinstripes. Go Radres!
*update* click here for a complete list of the 2015 Padres promotional items. also…
!!!!! MT @Padres: 2015: Way Back Wednesdays! For 5 Wednesday day games, team will wear home brown pinstripe ('85-'90) pic.twitter.com/oA0NonLE2X
— Brady Phelps (@LobShots) January 28, 2015
-bp